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Blogging is a great way for hotels to build relationships with their guests and promote their brand. However, it can be difficult to know where to begin. Luckily, there are some best practices to keep in mind.
The key to success is in understanding your target audience and crafting relevant content. You can start by researching your competitors and the blogs they produce. This will help you to determine which blogging tactics will best serve your hotel.
One of the most effective ways to attract visitors to your site is to include links to other sites. However, it’s important to make sure that you’re not linking to your direct competitors. Your goal is to convert readers into customers, and a link to a website containing the same type of information can sour the deal.
Another great way to get your feet wet is to publish free content online. There are numerous ways to do this, but the most effective is to utilise an RSS feed or an automatic posting schedule. Once you’ve established your posting routine, you can start using more personalised content to convert clicks into bookings.
If you’re not sure what to write about, consider collaborating with a blogger in your industry. These bloggers may be able to give you topic ideas and suggestions on how to present your hotel’s information in a way that will appeal to your readers.
Another smart move is to make use of a content management system (CMS) to ensure that you can easily update your blog. Having a CMS allows you to edit and create new blog posts without relying on a web designer or developer.
The right software will let you track your social media sharing metrics, and measure the ROI of your hotel blog. You can also track the number of times your blog has been viewed and read. In fact, a study by the Hospitality Marketing Association showed that hotels with a blog generate 55% more website visitors than those without.
Finally, remember to incorporate the most relevant metrics into your blog. To give you an idea of how your blog is performing, here’s a simple checklist.
Remember to use a content management system, and do some research on the best CMS solutions on the market. It is best to use a reputable solution that offers robust features such as automated publishing, user account management, and SEO.
A blog is an effective and inexpensive way to increase your online visibility and boost your marketing strategy. But it can take a lot of work to put together a good one. As with all marketing efforts, it’s best to start small, and slowly build up your blogging game. Fortunately, there are many tools and resources available to help you along the way.
Whether you’re a novice or a seasoned pro, the key to successful hotel blogging is to be consistent and have a clear goal. For instance, you should set a budget for your blog and establish goals related to its success.